The School of Journalism & Mass Communication is home to several student clubs, representing the various majors within the school and chapters of national organizations.
AdClub is a fun group of students dedicated to all aspects of advertising with the goal of educating students on the various careers available in advertising. Members participate in agency tours, resume reviews, speakers from local agencies, networking events, an Intern-for-a-day program and the opportunity to meet fellow advertising students. Each year, AdClub participates in campus events such as Paint the Bridge, Activities Fair, Homecoming Parade and many more events.
For more information, email the chapter president.
The National Student Advertising Competition team is an official student organization in the SJMC. Sponsored by the American Advertising Federation, NSAC gives students real-world experience in the advertising campaign process.
Each year, a corporate sponsor provides an assignment or case study outlining the history of its product and current advertising situation. The case study is always candid and reflects a real world situation. Students must research the product and its competition, identify potential problem areas and devise a completely integrated communications campaign for the client. Each student team then "pitches" its campaign to a panel of judges.
Regional NSAC competitions are held each spring in 15 districts throughout the United States. The winning team in each district and one wild card team then advance to compete on the national level at the AAF National Conference in June.
In 2007, the SJMC team won first place at the annual competition for their integrated marketing campaign created for the Coca-Cola Company. The SJMC team defeated 170 regional winners in what is known in the industry as the "World Series" of advertising. In 2010, the team earned a $75,000 grant from The Century Council to develop and implement The Other Hangover campaign aimed at reducing overconsumption of alcohol.
For more information, contact the chapter at firstname.lastname@example.org.
PRISM was founded because people of color are underrepresented in professional schools of journalism and mass communication in and media organizations. PRISM wants to reverse this trend by encouraging students of color to enroll, remain in and graduate from the School of Journalism and Mass Communication, and the departments of communication studies, studies in cinema and media culture, American studies and others that involve mass media work.
For more information, email Professor Catherine Squires, the PRISM adviser.
The Public Relations Student Society of America is a professionally-affiliated, national organization dedicated in providing mutually beneficial relationships between professionals and students. PRSSA members receive opportunities to develop leadership and hone writing skills, while also having the option to attend various regional and national meetings, conferences and networking events. Other member benefits include exclusive internship information and many resources providing information on the public relations industry.
The SJMC chapter works hard to provide real-world public relations experience and knowledge through learning, helping friends and introducing one another to the Minnesota and national public relations landscapes.
The Society of Professional Journalists is dedicated to the perpetuation of a free press as the cornerstone of our nation and our liberty. To ensure that the concept of self-government outlined by the U.S. Constitution remains a reality for future generations, the American people must be well informed in order to make decisions regarding their lives and their local and national communities. It is the role of journalists to provide this information in an accurate, comprehensive, timely and understandable manner.
U Broadcast is a club for broadcast journalism students interested in pursuing journalism, video communications, multimedia and performance arts. This group allows students to grow their reporting, interviewing and video editing skills, and gives students the chance to have the University of Minnesota community see their work.
U Broadcast offers opportunities to further improve broadcast skills, experience working on- and off-camera for U Broadcast's news/talk show, informational sessions with experienced reporters and other media professionals, a student support network and a space for students to post their work.