University of Minnesota
School of Journalism and Mass Communication
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Prof Gary J Schwitzer

Prof Gary J Schwitzer

Gary Schwitzer

612-626-4637
Journalism 417 Murphy Hall

Narrative

Gary Schwitzer has specialized in health care journalism in his more than 30-year career in radio, television, interactive multimedia and the Internet. He is an Associate Professor on the faculty of the School of Journalism and Mass Communication at the University of Minnesota. He teaches health journalism and media ethics.

He is publisher of the website HealthNewsReview.org, leading a team of more than two dozen people who grade daily health news reporting by major U.S. news organizations. In its first year, the project was honored with several journalism industry awards – the Mirror Award, honoring those who "hold a mirror to their own industry for the public's benefit," and the Knight-Batten Award for Innovations in Journalism.

In 2000, he was the founding Editor-In-Chief of the MayoClinic.com consumer health web site.

During the 1990’s, Gary produced groundbreaking decision-making videos for the Foundation for Informed Medical Decision Making based at Dartmouth College in Hanover, New Hampshire.

He worked for four years at the National Office of the American Heart Association in Dallas.

He was a television medical news reporter for 14 years, with positions at CNN in Atlanta, WFAA-TV in Dallas, and WTMJ-TV in Milwaukee. He was head of the medical news unit at CNN, leading the efforts of ten staff members in Atlanta and Washington, D.C. After leaving the television news business, he has frequently been asked to write or speak on the state of medical journalism.

He served two terms as a member of the board of directors of the Association of Health Care Journalists for whom he authored the organization’s Statement of Principles. For that organization he also wrote a guide on how to report on medical research studies.

He is a member of the Society of Professional Journalists, the Broadcast Education Association and the Association for Education in Journalism and Mass Communication.

Schwitzer has written about the state of health journalism in JAMA, BMJ, the American Journal of Bioethics, the Journal of Medical Internet Research, PLoS Medicine, Nieman Reports, Quill, CJR Daily, Poynter.org, The Daily Beast, The American Editor, and MayoClinic.com. In 2009, the Kaiser Family Foundation published and distributed his white paper on "The State of US Health Journalism."

The editors of the journal PLoS Medicine wrote:

"Schwitzer's alarming report card of the trouble with medical news stories is thus a wake-up call for all of us involved in disseminating health research—researchers, academic institutions, journal editors, reporters, and media organizations—to work collaboratively to improve the standards of health reporting."

The Canadian Medicine blog said:

"University of Minnesota journalism professor Gary Schwitzer is one of the most astute and intelligent critics of misleading, erroneous and fear-mongering health reporting.”

The Seattle Times said:

"Schwitzer is one of the country's leading authorities on what's right and wrong about health coverage in the media.”

William Heisel of the LA Times wrote:

"Gary Schwitzer is the professor that health reporters fear. With the creation of HealthNewsReview.org,he has brought back nightmares of having your work marked up in red and posted on a corkboard for everyone to see.”

The top-rated KevinMD.com blog wrote:

"Journalism professor Gary Schwitzer is the foremost health media watchdog, with his organization rigorously monitoring the health content of major media.”

Specialties

  • health journalism
  • health care on the Internet
  • media ethics
  • quality issues in TV news

Publications

  • The Magical Medical Media Tour: Schwitzer, Gary John, Journal of the American Medical Association, 1(4) 267, 1988.
  • Are Machines Driving Public Demand? News Media Coverage of Medical Technology: Schwitzer, Gary John, The Internist: Health Policy in Practice, 33(9) , 1988.
  • Merely lights and wires?: Schwitzer, Gary John, Minnesota Medicine, 2003.
  • The Seven Words You Shouldn't Use in Medical News: Schwitzer, Gary John, MayoClinic.com, 2001.
  • A review of features in Internet consumer health decision-support tools: Schwitzer, Gary John, Journal of Medical Internet Research, 2002.
  • Cloning announcement spawns ethical debate: Schwitzer, Gary John, The Bulletin of the University of Minnesota Silha Center for the Study of Media Ethics and Law, 2003.
  • Doctoring the news: miracle cures, video press releases, and TV medical reporting. Schwitzer, Gary John, Quill, 1992.
  • How the media left the evidence out in the cold: Schwitzer, Gary John, British Medical Journal, 2003.
  • A statement of principles for health care journalists. Schwitzer, Gary John, 2004.
  • Ten troublesome trends in TV health news: Schwitzer, Gary John, British Medical Journal, 329 1352, 2004.
  • Time to put "miracle" on ice: Schwitzer, Gary John, Minnesota Medical Association, Minnesota Medicine, 87 46, 2004.
  • Why Journalists Struggle With the Chronic Illness Story: Schwitzer, Gary John, The Johns Hopkins University Press, Meeting the Challenge of Chronic Illness, 239-251, 2005.
  • Commercialism in TV Health News: Schwitzer, Gary John, Poynter Institute website, 2005. Link
  • Unhealthy Advocacy: Journalists and Health Screening Tests: Schwitzer, Gary John, Poynter Institute website, 2007. Link
  • Misplaced priorities in health news: Schwitzer, Gary John, The American Society of Newspaper Editors, The American Editor, 2007. Link
  • Is this test really necessary?: Schwitzer, Gary John, Star Tribune, February 28, 2008. Link
  • Schwitzer, Gary John (2008). How Do US Journalists Cover Treatments, Tests, Products and Procedures: An Evaluation of 500 Stories. PLoS Mediciine, 5, e95. Link
  • Science Journalists Cross the Line: Schwitzer, Gary John, The Daily Beast, October 28, 2008. Link
  • Changing the Drumbeat of Typical Health Reporting: Schwitzer, Gary John, The Nieman Foundation for Journalism at Harvard, Nieman Reports, Spring 2009 . Link
  • The State of Health Journalism in the US: Schwitzer, Gary John, Kaiser Family Foundation, 2009. Link
  • Network TV Morning Health News Segments May Be Harmful To Your Health: Schwitzer, Gary John, Author. Link

Research Activities

  • American Press Institute fellowship award: Attend API’s Digital Story Master Class seminar, May 2002
  • "Quest for cures in news coverage of the common cold": University of Minnesota Consortium on Law and Values in Health, Environment &the Life Sciences Faculty Award, April 2002 - April 2003
  • "Health policy news on local television: an assessment and a demonstration project": Grant-in-Aid of Research, Artistry, and Scholarship from the Graduate School, January 1, 2004 - June 30, 2005
  • "Content Analysis of Health/Medical News on Twin Cities Television Newscasts.": University of Minnesota Undergraduate Research Partnership Program, January 2003 - May 2003
  • "An analysis of TV health news: 4 stations, 4 months": Broadcast Education Association New Faculty Research Grant, April 2003 - April 2004
  • HealthNewsReview.org: Evaluating and grading US health news coverage, May 2005 - ongoing

Creative Activities

  • MayoClinic.com website: producer of Health Decision Guide on adjuvant therapy for early-stage breast cancer, January 2002 - September 2002
  • Publisher, HealthNewsReview.org: 2005 - ongoing
  • Publisher, Schwitzer Health News Blog: 3rd most active blog in the University system, 2004 - ongoing

Professional Activities

  • Board of Directors, Association of Health Care Journalists: 2000 - 2004
  • Editor-in-Chief, MayoClinic.com website
  • Producer/Medical Correspondent; Head of Medical News Unit, CNN (Cable News Network): 1983 - 1990
  • Production Director, Foundation for Informed Medical Decision Making, Dartmouth Medical School
  • Office of Communications: American Heart Association National Center, Dallas , 1979 - 1983
  • Reporter: WFAA-TV, Dallas , 1976 - 1979
  • Reporter: WTMJ, Inc. , 1973 - 1976

Outreach Activities

  • Member: Society of Professional Journalists
  • Two-term member of board of directors: Association of Health Care Journalists, 2001 - 2005
  • Association of Health Care Journalists: author of first statement of principles/code of ethics, 2003 - 2004
  • Seminars, workshops, presentations for journalists: Association of Health Care Journalists (AHCJ) chapters in Chicago, San Francisco and Philadelphia; Evidence-based medical journalism bootcamp at MIT, 2008 - 2008
  • Seminars, workshops, presentations for journalists: Association of Health Care Journalists (AHCJ) national conference in Seattle; AHCJ chapter in New York; Minnesota News Council-MN SPJ town hall forum; editorial staffs of Consumer Reports, American Journal of Nursing, MedPage Today; National Institutes of Health Medicine in the Media workshop, Society of Professional Journalists national conference; Evidence-based medical journalism boot camp at MIT, 2009 - 2009

Awards

  • American Medical Writers Association, New England chapter, award of excellence, 1993
  • e-Healthcare Leadership Awards, Gold Award, 2001
  • Kanter Family Foundation, 2001
  • National Association of Science Writers, Science-In-Society Award and American Heart Association Howard W. Blakeslee Award, 1989
  • World Wide Web Health Gold Award, Health Information Resource Center, 2000
  • Knight Batten Award for Innovations in Journalism for creation of HealthNewsReview.org, 2006
  • Mirror Award for media industry reporting - from S.I. Newhouse School at Syracuse University, 2007
  • Poynter Institute Ethics Fellow , 2008 - 2009

Courses Taught

  • Jour 3451 - Television and Radio News
  • Jour 3771 - Mass Media Ethics
  • Jour 4990 - The Emmys Class: A Master Seminar in Field-based Television Journalism
  • Jour 8195 - Information Technology & Health
  • Jour 8192 - Health journalism graduate seminar
  • Jour 8191 - Health journalism graduate seminar
  • Journalism 5155: Advanced Reporting Methods - Introduction to health & medical journalism
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