Sandy Syfko

Current Employer:  Sandy Syfko currently works as a marketing manager for GE Commercial Finance.  With a successful 17-year track record, she has established market leadership, high-impact sales programs, and communication campaigns that increased mind-share and bottom line results.  Prior to working at GE, Sandy worked for nearly ten years at several divisions of Pentair, Inc. in various sales and marketing roles.

Education:  Sandy was honored with the 1996 Pillsbury Scholastic Achievement Award, as graduating senior who ranked highest academically among marketing majors in advanced marketing coursework, as well as overall scholastic achievement from the University of Minnesota, Carlson School of Management (1994-1996). 

Overview:  Sandy chose to pursue the professional M.A. in Strategic Communication to broaden her business vision through the fields of psychology, sociology, cultural anthropology, media strategies and communication technologies.  She is hopeful to put into practice the valuable research tools, models and frameworks learned through this program to reveal customer insights that drive strategic changes in business and marketing communication strategies.  She loves research and uncovering the deep divisions that challenge traditional approaches to market segmentation and media strategies.