John Eighmey
John Eighmey is the Raymond O. Mithun Land Grant Chair in Advertising and a national authority on advertising, marketing, and mass communication. He has vast experience in marketing communication, consumer research, management and public policy. Eighmey has held senior positions at Young & Rubicam Advertising in New York and the Federal Trade Commission in Washington D.C. In addition to the University of Minnesota, Eighmey has been a faculty member at the University of Notre Dame, Northwestern University, University of Alabama, and Iowa State University. A 2008 analysis of scholarly citations from key sources identified Eighmey as one of the ten most widely cited scholars on Internet Advertising (Journal of Advertising, Spring, 2008).
Education
Ph.D., Marketing, University of Iowa
M.A., Marketing, University of Iowa
Current Research Interests
- Attitude formation and advertising strategy
- Web advertising and electronic commerce
Courses Taught
JOUR 3201, Principles of Strategic Communication
JOUR 4259, Cases in Strategic Communication Planning
JOUR 5251, Psychology of Advertising
JOUR 8200, Communication Strategy Research
Professional Experience
- National authority on advertising, marketing, and mass communication with experience in marketing communication, consumer research, management and public policy.
- Held senior positions at Young & Rubicam Advertising in New York City, and the Federal Trade Commission in Washington D.C.
- In addition to the University of Minnesota, he has been a faculty member at the University of Notre Dame, Northwestern University, University of Alabama, and Iowa State University.
Selected Publications
Rebecca Swenson and John Eighmey, "Salesmanship-in-Print and the Ownership of Consumer Desire: Lessons from
Judicious Advertising, 1915-1925," 2008 AEJMC Conference Paper in the History Division.
John Eighmey and Sela Sar, "Harlow Gale and the Origins of the Psychology of Advertising," Journal of Advertising, (Winter, 2007), pp 147-158.
George Anghelcev and John Eighmey, "Motivation Crowding: The Hidden Costs of Introducing an Incentive in Advertising to Promote Altruistic Behavior," 2007 AEJMC Conference Top Paper in the Advertising Division.
John Eighmey. "Why do youth enlist? Identification of underlying themes." Armed Forces & Society (January, 2006), Vol. 32, pp. 307-328.
John Eighmey and Wanda Siu, "Complementary roles of dual process models, Theory of Reasoned Action, media priming and the concept of consideration in the development of advertising message strategies." Chapter in Kardes, F.R., Herr, P.M. & Nantel, J. (Eds.) (2005) Applying Social Cognition to Consumer-Focused Strategy. Lawrence Erlbaum Associates: Mahwah, NJ.
John Eighmey (2004) Chapter 4, "Advertising planning: Generative and evaluative approaches." In P. Sackett and A. Mavor (Eds.) Theory and Methods for the Evaluation of Military Advertising and Recruiting Programs. National Research Council, National Academies Press, Washington, D.C.
Eighmey, John. (2003). Chapter 8, "Military advertising and recruiting." In P. Sackett and A. Mavor, Attitudes, Aptitudes, and Aspirations of American Youth: Implications for Military Recruitment. National Research Council, National Academy Press; Washington, D.C.
Eighmey, John and McCord, Lola. (March, 1998). "Adding value in the Information Age: Uses and gratifications of sites on the World-Wide Web," Journal of Business Research, vol. 41, pp. 187-194.
Eighmey, John. (May-June, 1997). "Profiling user responses to commercial Web sites," Journal of Advertising Research, pp. 59-66.
Service and Outreach Activities
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