Daniel B. Wackman

Education

Ph.D., Mass Communication, University of Wisconsin - Madison

M.S., Journalism, University of Wisconsin - Madison

M.S., Political Science, University of Wisconsin - Madison

Current Research Interests

• Political communication (including political advertising)
• Electronic commerce

Courses Taught

JOUR 3201, Principles of Strategic Communication: Advertising

JOUR 4274, Advertising in Society

JOUR 8501, Seminar: The Process of Quantitative Mass Communication Research

Selected Publications

"Moral Referendums: Values, News Media, and the Process of Candidate Choice," Political Communication, 1998 (with D. Domke and D. Shah)

"Values and the Vote: Linking Issue Interpretations to the Process of Candidate Choice," Journalism and Mass Communication Quarterly, 1997 (with D. Domke and D. Shah)

"To Thine Own Self Be True: Values, Framing and Voter Decision-Making Strategies," Communication Research, 1996 (with D. Domke and D. Shah)

Managing Media Organizations: Effective Leadership of the Media, 1988 (with J. Lavine)

"Key Factors in Developing an Advertising Agency-Client Relationship," Journal of Advertising Research, 1986-87 (with C.T. Salmon and C. Salmon)