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School of Journalism and Mass Communication
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public accountability

Public Accountability

The School of Journalism & Mass Communication is accredited by the Accrediting Council on Education in Journalism and Mass Communications (ACEJMC). In adherence to ACEJMC standards, graduation and retention data must be available to the public. This data only includes the SJMC undergraduate program.

Graduation Rates

The most recent University of Minnesota graduation and retention report indicates that 79.8 percent of SJMC majors graduate in four years.

This success is due to a number of factors:

  1. The admissions process into SJMC ensures that students are prepared for the curriculum and that their interests correspond to the curriculum of the program.
  2. Our faculty advising system assists students in making course choices that correspond to their interests and goals.
  3. Student services works closely with students to make sure that students stay on-track.
  4. Students in SJMC work through the program as a cohort, taking classes and participating in co-curricular groups together, thereby forming the connections that are essential to retention and graduation.
  SJMC rate University-wide rate
4-year graduation
(students entering fall 2009)
79.8% 59.1%
5-year graduation
(students entering fall 2008)
94.5% 75.5%


What our students say

The 2013 Student Engagement at a Research University (SERU) survey was administered to all undergraduates at the University of Minnesota-Twin Cities. The data compiled is intended to provide insights into the student experience at the University of Minnesota.

Below are a select number of questions as answered by SJMC majors.

Scale is out of 5


Faculty Interaction



Satisfaction of Instruction



Additional SERU insights:


Although complete secured employment information for every SJMC major is not available, here is a sample of the types of positions held by 2012-2013 graduates.

Title Company Location
Account Executive Skyya Communications Minneapolis, MN
Press Intern Office of U.S. Senator Amy Klobuchar Washington, D.C.
Assignment Editor Fox 9 News Minneapolis, MN
Production Assistant American Public Media St. Paul, MN
Assistant Editor Mpls.St.Paul Magazine Minneapolis, MN
Account Executive Charity Brands Consulting New York City, NY
Reporter Minneapolis, MN
Visual Product Coordinator ShopNBC Minneapolis, MN
Associate Reporter MLB Advanced Media/ Baltimore, MD
Account Manager Blackstone, Inc. Plymouth, MN
On-Air Host Fox Sports Wisconsin Milwaukee, WI
Production Crew Big Ten Network Minneapolis, MN
Audience Engagement Assistant Minneapolis Institute of the Arts Minneapolis, MN
Writer/Social Media Strategist On Campus Sports Network Lexington, KY
Account Coordinator The Lacek Group Minneapolis, MN
Associate Account Manager Campbell Mithun-McCann Worldgroup Minneapolis, MN
Promotions & Events Associate Family Times Magazine Minneapolis, MN
Public Relations Intern rEvolution Chicago, IL
Junior Connections Specialist OLSON Minneapolis, MN
Communications Coordinator Target Minneapolis, MN
Brand Ambassador Periscope Minneapolis, MN
PR/Communications Associate Gillette Children's Specialty Healthcare St. Paul, MN


Job Opportunities

GoldPASS is the University of Minnesota's online database that connects students and alumni with employers, volunteer organizations and internships across the country.

The number of job and internship postings on GoldPASS for strategic communication and journalism fields attests to the vibrant media community of the Twin Cities and the number of opportunities available to our students.

These numbers reflect the total number of positions posted between September 2012 and August 2013.

Public Relations




The following chart shows a distribution of teaching among full-time faculty, professional adjunct faculty and graduate students of record.

The chart analyzes teaching load in two different ways:

  1. What percent of courses were taught by instructors in each category?
  2. What percent of student credit hours were taught?

Full-time Faculty

  % of courses % of credit hours
2013-2012 59% 74%
2012-2011 55% 71%
2011-2010 50% 68%
2010-2009 46% 59%


Professional Adjunct Faculty

  % of courses % of credit hours
2013-2012 36% 16%
2012-2011 40% 23%
2011-2010 45% 25%
2010-2009 40% 25%


Graduate Students

  % of courses % of credit hours
2013-2012 5% 10%
2012-2011 5% 6%
2011-2010 5% 7%
2010-2009 14% 16%